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Winrock International is a leader in US and international development, providing solutions to some of the world’s most complex social, agricultural and environmental challenges.
We created a revitalized identity that retains the benefits of long established brand recognition while presenting a more refined and contemporary approach. We also designed and developed a new website from the ground up, while helping define their overall digital media strategy.
The effort paid immediate dividends as the website demonstrated marked improvement in page views, user visits and session duration.
As part of an ongoing relationship, we continue to host, manage and refine their website, while collaborating with Winrock to perfect their marketing and storytelling efforts.
Winrock operates in over 40 countries and in many parts of the world their logo is as recognizable as that of the UN, so it was vitally important that their new brand retain this high level of recognition while still adhering to a more refined and modern aesthetic.
A custom-built backend allows Winrock to easily create minisites that aggregate content from the main site and also incorporate content exclusive to the minisite.
Good UX means designing for the user and many of Winrock's users do not have access to fast internet connections. We created a unique system for winrock.org that allows users to turn off images without sacrificing layout and color so the overall site experience is not lost.